Search Engine Spamming
DON'T DO IT!
Search engine spamming is a ticket to oblivion for your
website. Unfortuantely, many people are under the misconception
that practices that fall under this category are not
only ok, but required in order to experience search
engine success. Why? Because there are software products
and submission services that have created a myth. The
problem is that while they are getting your money, you
are getting nowhere.
Things you may be doing that are considered search engine
1. Submitting all of your web pages.
If you have hundreds of web pages, and you think you
need to submit all of them in order to get noticed,
you are only likely to be noticed by the search engines,
which may quickly tag you as a spammer and BAN your
entire website. The reality is that you should only
submit your home page, and at most very unique category
pages, such as a product's home page. In any case, you
are better off only submitting your main home page and
placing links to all of the other pages. The spiders
will find the rest in time.
2. Keyword Spamming
If you think that repeating your main keywords over
and over will make a spider rank you better, forget
it. It is more likely that they will notice this and
ban your site or completely disregard the keyword. There
is a delicate balance you need to find. Use your keywords,
but don't repeat them over and over and over.
3. Irrelevant keywords
Spiders have gotten pretty smart. If they sense that
you are targeting the keyword 'sex', but your site is
about 'fishing', expect to be found out and banned.
4. Hiding Content
White text on a white background (the same goes for
any same color text on a same color background) will
be noticed and considered spamming. Padding keywords
at the bottom of a page will be noticed. Extremely small
text will nbe noticed. All fo this is spam, and will
Search Engines want content... REAL content
If you have lots of informative text that is related
to the subject of the keywords you want to target, you
will be way ahead of the game. Spiders will tend to
favor sites that they can determine as having a great
deal of real, related content.