Can it really be done for free?
It used to be that all search engines simply wanted
more listings. You could submit for free and they were
happy to list you. Submission software was popular because
it saved you hundreds of hours. However, times have
changed. The biggest and most important engines have
mostly gone to a paid submission format, so many SEOs
argue that there is no point in submitting anymore.
This is true... partly.
Look at it this way: The SEOs that make this argument
will justify it by saying that 95% of the search engine
traffic comes from the top seven or eight search engines,
and those are the engines that use a paid format (or
require a spider visit). If we assume this is true,
then the following argument is also true: 1 out of every
20 potential customers that come from a search engine
arrive from an obscure engine. You see, the spin works
both ways. Would you deny a sale to a customer that
didn't arrive from one of the top search engines?
Let's change the angle a bit more and assume the following
for the sake of example:
You get around 5,000 visitors a month from search engines
You traditionally have a 5% conversion ratio (5% of
the new visitors end up purchasing)
Your average sale is $200
With the above numbers, 250 new visitors would arrive
from other-than-major search engines, which would amount
to 12.5 visitor to sale conversions, which would total
an additional $2,500.00 per month in sales.
Naturally, your real numbers will make this look different
(perhaps worse, perhaps better), but the bottom line
is that a 5% gain in traffic is a 5% gain in potential
customers, so while you may be better off using paid
inclusion for the majors, it is no reason that you should
ignore free submission to other engines that make it
There are two camps out there. Those that will submit
your site to thousands of places, and those that say
you should only concentrate ona few. Choose a middle
ground. You will get more out of concentrating most
of your efforts on the few large engines, but submitting
to the thousands takes little time and effort, so why
not do it?
Do it in AddWeb
AddWeb was specifically designed to give you all of
the tools you need to promote your site. If you want
to ignore free submissions, ignore the submission feature
and use the many other tools. If you only want to submit
to select engines, only select those sites. We put the
power of decision in your hands. In other words, we
give you the tools and the knowledge, and let you decide
how to proceed.