The single most important factor in positioning
In recent years, more and more search engines have started
to heavily rely on a link popularity measurement in
order to determine ranking for your site. This is actually
a good way for them to get more accurate ranking, while
minimizing the irrelevant pages that are optimized for
irrelevant keywords. In other words, it makes your job
much harder, because just optimizing your site isn't
In this way they don't just look at the content on each
page. Most also analyze link structures and clicks to
determine the best results to show in a search.
In a nutshell, link popularity is measured by the number
of links between websites. So, if you have many outbound
links on your site, and there are many links TO your
site, your value increases.
Site A is linked to by 1,000 other web pages that are
indexed in a certain search engine.
Site B is only linked to by 50 other web pages that
are index by the same engine.
Site A will likely have a much better link popularity
rating, and even if Site B has a better-optimized site,
it is likely that Site A will have better ranking.
All Links were not created equal
There is an added catch to the link popularity issue.
Not only are the quantity of links considered, but also
the quality of links. If a site that links to you is
considered by the engine to be important, it will carry
much more weight than some random site. Furthermore,
most search engines assign themes to websites they index
no, and if you have a higher inbound link count from
websites of the same theme, you will be better off than
having links from unrelated sites.
For these reasons, you should attempt to trade links
with sites that are similar to yours in some way, and
really try with very popular sites.
See it for yourself
Google uses a system called Page Rank, which is actually
Link Popularity. If you go to Google and download the
Google Toolbar, you will be able to see Google's Page
Rank calculation on a scale of one to ten for every
page you visit. Do some searches, and you will see that
pages with a higher Page Rank tend to get much better
positioning than pages with a lower rank. While Google
does not tell you exactly how they rank pages, they
do admit that it a based heavily on how many sites link
to you, and that 'quality' sites linking to you are
given more weight in the calculation.
Where to start
So you have a new website, and don't want to wait years
to build link popularity, right? Well, time is certainly
the cure, as sites naturally grow more popular over
time. But, to get you a head start, try the following:
1. Submit to Yahoo and DMOZ
Submit your site to Yahoo and DMOZ as soon as possible.
These are popular directories and will help your link
popularity. Submit to other directories, of course.
2. Trade links with other webmasters
Find other people that are willing to exchange links
with you. Not only will you benefit in link popularity,
but you are more likely to get more traffic from them,
as well. If possible, trade with larger companies, and
companies in a similar business.... even your competition
if you dare. Do searches with keywords that you want
to target, as well as similar, complimentary keywords.
E-Mail the webmasters of the sites that have high ranking
and offer to trade links with them. These sites are
more likely to be considered higher quality for your
3. Find trade-related websites
Trade with sites that have directories of businesses
in your industry, and make sure they add your link.
4. Encourage your customers to put a link to you on
Never underestimate your customers. They are some of
the most likely people around to link to you. Ask.
Outbound links and internal links
Add to the link puzzle links you have going beyond your
website. This helps. Also consider that the more internal
links (between pages on your own site) you have, the
easier it will be for a spider to crawl your web.
Behind a myth
FFA Sites. The reality is that FFA sites did once serve
a good purpose, but this is really no longer the case.
The links on such sites are unlikely to help you, and
they really are not worth the spam you receive as a
result. So, you may ask, why do we support hundreds
of thousands of FFA sites in AddWeb? The huge link directory
list in AddWeb is a legacy feature from the days that
it did, in fact, help. We actually removed them from
a version of AddWeb, and got an enormous flood of customer
complaints as a result, demanding that we return them
to the program. We did return them, as we many customers
elected not to listen to our advice, and after all,
they are the customer. However, we added in tons of
warnings for people that select such engines. We suggest
that you avoid selecting the FFA sites in AddWeb, and
only submit to real engines (including the smaller ones).
Do it in AddWeb...
Yahoo and DMOZ
AddWeb can perform free submissions to DMOZ, though
it's custom category browsing feature. Do it right away,
as it takes forever to get listed. As for Yahoo, AddWeb
can submit to Yahoo in the same way it does DMOZ, but
Yahoo only accepts free submissions for non-business
sites. To get your business site listed with Yahoo,
you must pay them a fee. You can access the paid submissions
for Yahoo through AddWeb's Pay Engines section. It is
highly advised that you do so.
This is possibly the most important feature of AddWeb.
The newer versions of AddWeb have an exciting feature
called LinkTrader. It is a managed network of thousands
of other webmasters using AddWeb, that want to trade
links with you. It is a free service for all registered
AddWeb customers, which lets you browse through thousands
of websites with whom you can request trades. When two
potential trading partners accept a trade, AddWeb builds
a link page for you to place in your site. From time
to time, you can use AddWeb to verify that your trading
partners are, in fact linking to you. Remember, if their
page is indexed on a search engine, and your link is
on it, it can boost your link popularity.
Link Trader also helps you get indexed. If a link page
has your link on it, and it gets spidered, chances are
that the spider will naturally find your site and list
Keep all of the above in mind when selecting trading
partners in LinkTrader. Look at their websites before
you trade with them, and try to trade with sites that