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Your Home Page
This is the one that counts
All other things being equal, when it comes to ranking on most engines, a home page will rank above a secondary page. In other words, if two web pages score the same on a keyword, yet one is http://www.yourdomain.com/, and the other is http://www.yourdomain.com/products.htm, the first one will almost always win the top position.


This can hurt you if your company sells many products, or has many themes. After all, if your company sells all sorts of sporting goods, and you re competing with a company that specializes in just baseball equipment, your competitor can afford to dedicate for space on his home page to baseball equipment than you can, so the cards are stacked in his favor.


If you have the time and the will, you may consider having separate web sites for each product category or theme. This can help you overcome the problem noted above, and it can also help you with link popularity. The drawback is that you may no longer have a homogenous web site. Unfortunately, you cannot have your cake and eat it too.

 

 

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